MARKET INSIGHTS

Usage and Attitudes

Understand what your target consumers prefer and how they make purchase decisions, so you can shape your product and marketing strategy.

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Overview

Buyer preferences and behavior are always changing, so it’s more important than ever to be operating off of the most recent, relevant full picture of your target market.

Our agile Usage and Attitudes (U&A) solution is the fastest way to gather insights from your target audience and build profiled segments. Take the guesswork out of study design with our guided methodology, tailored for U&A research yet customizable for your needs. 

Built-in analysis tools, like key driver analysis, AI-powered insights, and crosstab reports help you quickly make sense of your results—and our market research experts would be happy to provide analytics and reporting if you need anything custom.

  • Understand which consumer segments are using your product most frequently, and where there is untapped potential
  • Uncover usage occasions to inform product development and make your campaigns hyper-relevant
  • Identify new expansion opportunities by measuring overlapping usage and preferences among your target buyers

Know what drives product purchase decisions

Choose a desired outcome metric, like purchase intent. Our key driver analysis will instantly show you which attitudes and behaviors of your target segment have the highest correlation with that outcome.

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Get timely market data with our powerful Usage & Attitudes solution

Guided methodology

Take the guesswork out of study design with our question bank, tailored for segmentation research. Add demographic, psychographic, behavioral, and usage questions.

Global reach

Reach consumers all over the world with integrated panels accessing 144M+ people in over 130 countries with 50+ languages. Get reliable data in minutes rather than weeks.

AI-powered insights

Quickly make sense of your results with built-in analysis tools, like AI-powered insights, that instantly recommend segments, crosstab reports, and multiple export formats.

Leading brands choose SurveyMonkey for market research

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Learn more about our Usage & Attitudes solution and schedule a demo.

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