BRAND INSIGHTS

Message Testing

Go to market with messaging—slogans, taglines, value propositions, product descriptions, etc.—that your customers will love.

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Overview

The words you choose to represent your brand are extremely important as they heavily influence overall brand perception. The purpose-built Message Testing solution from Momentive is the fastest way to uncover how your messages, claims, and taglines will perform with your ideal target audience, before launch.

Use our built-in monadic methodology to get market feedback on over 15 different messaging attributes, including memorability, relevance, uniqueness, appeal, purchase intent, and more. Add custom questions and attributes to tailor your study to your needs. 

In as little as an hour, you’ll receive results that show how your messages compare in presentation-ready formats, including scorecards with statistical testing and industry benchmarks, open-ended text analysis, key driver analysis, and PPT exports. 

  • Scorecards with industry benchmarks show you which messages will be most successful, at-a-glance
  • Key driver analysis shows you which attributes are highly correlated with purchase intent
  • AI-powered insights surface trends you may have missed on your own

See which messages stand out as winners

Uncover actionable insights in your message testing data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyzes your results against hundreds of demographic combinations so you can quickly see which messages each demographic segment preferred.

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Product Screen Concept Testing

Key benefits of our Message Testing solution

Instant insights

Our AI-powered insights quickly identify where ad creative scored well, or poorly. We automate analysis, saving you time and uncovering insights that you may have missed.

Accurate data

Reach consumers and professionals all over the world with integrated panels accessing 144M+ people in over 130 countries. Get reliable data from vetted sources.

Built-in methodology

Use our monadic approach that guarantees high-quality data. And tap into our industry benchmarks to see how your ideas compare to similar messages in the market.

Leading brands choose Momentive for market research

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Ready to get started?

Learn more about our Message Testing solution and schedule a demo.

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Ad Testing

Test your campaign creative for persuasiveness, relevance, recall, and more before you launch to maximize effectiveness.

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