BRAND INSIGHTS

Logo Design Testing

Test logos, emblems, lettermarks, wordmarks, pictorials, and more to measure the effectiveness of your designs before you go to market.

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Overview

There are no shortage of opinions when it comes to logo designs, but make sure you’re taking the right mark to market. The purpose-built Logo Design Testing solution from Momentive is the fastest way to uncover how your logos will perform with your ideal target audience, before launch.

Use our built-in monadic methodology to get market feedback on over 15 different logo attributes, including memorability, uniqueness, visual appeal, purchase intent, and more. Add custom questions and attributes to tailor your study to your needs. 

In as little as an hour, you’ll receive results that show how your logos compare in presentation-ready formats, including scorecards with statistical testing and industry benchmarks, open-ended text analysis, key driver analysis, and PPT exports.

  • Built-in, industry-proven methodology helps you design robust research
  • Global access to consumers and decision makers in over 130 countries
  • Automated analysis saves you time and uncovers insights you may have missed on your own

See which logos stand out as winners

Uncover actionable insights in your logo testing data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyzes your results against hundreds of demographic combinations so you can quickly see which logos each demographic segment preferred.

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Product Screen Concept Testing

Key benefits of our Logo Testing solution

Instant insights

Our AI-powered insights quickly identify where ad creative scored well, or poorly. We automate analysis, saving you time and uncovering insights that you may have missed.

Accurate data

Reach consumers and professionals all over the world with integrated panels accessing 144M+ people in over 130 countries. Get reliable data from vetted sources.

Built-in methodology

Use our monadic approach that guarantees high-quality data. And tap into our industry benchmarks to see how your ideas compare to similar logo designs in the market.

Leading brands choose Momentive for market research

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Ready to get started?

Learn more about our Logo Design Testing solution and schedule a demo.

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